2024
Chandan Masale
A comprehensive branding, packaging for their new product Just Add , and brand strategy project aimed at positioning Chandan Masale's as a trusted yet modern spice brand in a competitive FMCG market.
Packaging
Marketing
Know More
A comprehensive branding, packaging for their new product Just Add , and brand strategy project aimed at positioning it as a trusted yet modern spice product in a competitive FMCG market.®
About brand
Chandan Masale's is an Indian spice brand offering a range of everyday and premium masalas rooted in traditional Indian flavours. The brand caters to households that value authenticity, consistency, and purity. The objective was to strengthen brand recognition, improve shelf appeal, and create a clear brand positioning that stands out in the crowded masala category.
Design Process
My approach focused on building a strong, trustworthy brand identity supported by strategic positioning ( upper middle class ) and visually distinctive packaging that communicates quality, authenticity, and everyday usability.to make a premium series product.
The process began with market and competitor analysis to understand category clutter, colour codes, and consumer buying behaviour. I studied regional preferences, usage patterns, and shelf visibility to define a clear brand strategy and positioning.
Based on this research, I developed a structured visual language that balanced traditional cues with a clean, modern look. Packaging design became the key touchpoint, where colour, typography, imagery, and hierarchy were carefully crafted to improve readability, product differentiation, and brand recall. The brand strategy guided messaging, tone, and consistency across all products, ensuring scalability for future variants.
Solution
The solution was an integrated brand strategy supported by a cohesive visual identity and impactful packaging system. The redesigned packaging positioned Just add as premium product.
Maison Law is the answer to the outdated, inefficient legal spaces of the past. We specialize in creating
Result
A stronger brand presence with improved shelf visibility and clearer positioning in the masala market.
The new branding and packaging system helped Chandan Masales stand out in a highly competitive retail environment. The strategic use of colour, hierarchy, and brand messaging enhanced consumer trust and recall, while the defined brand strategy ensured consistency across product lines. Overall, the project positioned Chandan Masales for better market recognition, scalability, and long-term growth.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2024
Chandan Masale
A comprehensive branding, packaging for their new product Just Add , and brand strategy project aimed at positioning Chandan Masale's as a trusted yet modern spice brand in a competitive FMCG market.
Packaging
Marketing
Know More
A comprehensive branding, packaging for their new product Just Add , and brand strategy project aimed at positioning it as a trusted yet modern spice product in a competitive FMCG market.®
About brand
Chandan Masale's is an Indian spice brand offering a range of everyday and premium masalas rooted in traditional Indian flavours. The brand caters to households that value authenticity, consistency, and purity. The objective was to strengthen brand recognition, improve shelf appeal, and create a clear brand positioning that stands out in the crowded masala category.
Design Process
My approach focused on building a strong, trustworthy brand identity supported by strategic positioning ( upper middle class ) and visually distinctive packaging that communicates quality, authenticity, and everyday usability.to make a premium series product.
The process began with market and competitor analysis to understand category clutter, colour codes, and consumer buying behaviour. I studied regional preferences, usage patterns, and shelf visibility to define a clear brand strategy and positioning.
Based on this research, I developed a structured visual language that balanced traditional cues with a clean, modern look. Packaging design became the key touchpoint, where colour, typography, imagery, and hierarchy were carefully crafted to improve readability, product differentiation, and brand recall. The brand strategy guided messaging, tone, and consistency across all products, ensuring scalability for future variants.
Solution
The solution was an integrated brand strategy supported by a cohesive visual identity and impactful packaging system. The redesigned packaging positioned Just add as premium product.
Maison Law is the answer to the outdated, inefficient legal spaces of the past. We specialize in creating
Result
A stronger brand presence with improved shelf visibility and clearer positioning in the masala market.
The new branding and packaging system helped Chandan Masales stand out in a highly competitive retail environment. The strategic use of colour, hierarchy, and brand messaging enhanced consumer trust and recall, while the defined brand strategy ensured consistency across product lines. Overall, the project positioned Chandan Masales for better market recognition, scalability, and long-term growth.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2024
Chandan Masale
A comprehensive branding, packaging for their new product Just Add , and brand strategy project aimed at positioning Chandan Masale's as a trusted yet modern spice brand in a competitive FMCG market.
Packaging
Marketing
Know More
A comprehensive branding, packaging for their new product Just Add , and brand strategy project aimed at positioning it as a trusted yet modern spice product in a competitive FMCG market.®
About brand
Chandan Masale's is an Indian spice brand offering a range of everyday and premium masalas rooted in traditional Indian flavours. The brand caters to households that value authenticity, consistency, and purity. The objective was to strengthen brand recognition, improve shelf appeal, and create a clear brand positioning that stands out in the crowded masala category.
Design Process
My approach focused on building a strong, trustworthy brand identity supported by strategic positioning ( upper middle class ) and visually distinctive packaging that communicates quality, authenticity, and everyday usability.to make a premium series product.
The process began with market and competitor analysis to understand category clutter, colour codes, and consumer buying behaviour. I studied regional preferences, usage patterns, and shelf visibility to define a clear brand strategy and positioning.
Based on this research, I developed a structured visual language that balanced traditional cues with a clean, modern look. Packaging design became the key touchpoint, where colour, typography, imagery, and hierarchy were carefully crafted to improve readability, product differentiation, and brand recall. The brand strategy guided messaging, tone, and consistency across all products, ensuring scalability for future variants.
Solution
The solution was an integrated brand strategy supported by a cohesive visual identity and impactful packaging system. The redesigned packaging positioned Just add as premium product.
Maison Law is the answer to the outdated, inefficient legal spaces of the past. We specialize in creating
Result
A stronger brand presence with improved shelf visibility and clearer positioning in the masala market.
The new branding and packaging system helped Chandan Masales stand out in a highly competitive retail environment. The strategic use of colour, hierarchy, and brand messaging enhanced consumer trust and recall, while the defined brand strategy ensured consistency across product lines. Overall, the project positioned Chandan Masales for better market recognition, scalability, and long-term growth.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?